The Telegram
  • Changes envisioned for Sangertown Square

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  • Alyssa Thompson knows Sangertown Square like the back of her hand.
    At the height of her mall-going days, the 19-year-old would visit the shopping center once a week, shopping for new outfits and getting to know the sales associates at her favorite stores.
    But familiarity is shifting to monotony.
    “I wish there was a bit more of a wider selection,” she said. “I’m kind of sick of just JCPenney and Sears.”
    There’s good news for Thompson and other local shoppers: Sangertown and its parent company, Pyramid Management Group LLC., are planning on shaking things up a bit.
    A concept plan has been submitted to the Town of New Hartford Codes office to renovate and expand the space that used to be Circuit City — but now is Spirit Halloween.
    The concept plan, which is not set in stone and is one of several options, includes:
    • Restaurants with outdoor patio seating as part of an addition to the mall.
    • A corridor connecting the hallways in front of Sears and Target and new tenants, as well as a main entrance to the rest of the mall.
    • Spaces for several potential retail tenants.
    • A physical expansion, adding a little less than 15,000 square feet to the mall.
    The plan is an example of the direction General Manager Scott Dumas said the mall is headed.
    “It’s going up, up, up,” he said, adding that Sangertown has been in the best position it has been in years.
    The renovations are very much in their infancy. Dumas said it’s also possible they could instead just lease out the space Circuit City vacated in 2009 as a big box store.
    He would not go into specifics, but said talks with “a lot” of both national and local tenants have been occurring.
    The potential renovations follow a trend at Sangertown, according to Dumas.
    The mall is at its highest tenant capacity in years, with 83 tenants occupying 95 percent of the space in the mall, said Alison Ryan Cahalan, the mall’s marketing director.
    During the holidays, temporary seasonal shops will boost that number to about 100 tenants, she said. Four of those tenants came in since Aug. 13, and all are European clothing and accessory shops: Accessorize, Jennyfer, Sergent Major and Ziddy, courtesy of the Retail Group of America. Jennyfer and Accessorize are two stores that are just making their U.S. debuts, as well.
    In addition to the tenants, Dumas said changes to the aesthetics, if not in progress, are planned. The lighting in the mall will be upgraded to high-efficiency lighting “for a softer light,” and large decorative octagon prisms hanging in the corridors have been taken down.
    Page 2 of 2 - Renovations done by the Pyramid Group also are working in Sangertown’s favor, such as knocking down the nearby former Color Tile building and its adjoining property in September.
    Shopping centers, such as Sangertown and others managed by the Pyramid Group, are constantly in flux and change to fit customers’ desires, tips the center has received from shopper surveys and social media, Dumas said.
    “The main thing is that we’ve been listening to our customers,” he said. “We recognize what public direction we’d like to go.”
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