Back in June Apple announced that it would be changing the mapping program used on Apple devices. The change will be made from Google Maps to Apple Maps, a new application that will include the popular review site, Yelp.
Apple users will be able to search and communicate with Yelp without leaving Maps and opening a new application. This is really significant for business.
Yelp is the site that allows users to review businesses ranging from pet stores to restaurants and business professionals. Yelp introduced a mobile check in service in 2010 to help businesses build loyalty with customers.
This means that if you want searchers to find your business using the web, you need to have a business profile on Yelp. To further convince you of the importance of putting your business on Yelp, consider Yelp had over 75 million monthly unique visitors in the first quarter of 2012 and 6.3 million unique visitors used the Yelp mobile app.
As a small business owner myself, I understand the power of mobile apps and the power of Yelp. I encourage you to pay attention and avail yourself and your company to both of these ideas. You might be surprised to find that your business is already listed on Yelp. That being the case, you will certainly want to manage that listing yourself rather than having the public do it for you.
To get started on Yelp please visit https://biz.yelp.com/. Please let me know if I can answer any questions.