Small Business Saturday is the brain child of American Express and was first celebrated on November 27, 2010. It is the counterpart to Black Friday and Cyber Monday and encourages shoppers to support small local businesses.
Big box stores garner huge attention on Black Friday and Cyber Monday where many small businesses just can’t compete.
A small business is generally thought of as small if it has the following characteristics:
it is independently owned and operated;
it is not a public company;
it is closely controlled by owners/managers who also contribute most, if not all, of the operating capital; and
the principal decision-making function rest with the owners/managers. (www.smallbusiness.wa.gov.au)
They range from retail and eating establishments to manufacturing, transportation, medical, manufacturing, business services and so much more. They are in every state and every community.
There are 28 million small businesses in the United States. This means they outnumber corporations by 1,162 to 1. Between 60 and 80 percent of all new jobs come from small business. Only 70 percent of small businesses make it past the two year mark while only 51 percent of small businesses make it past the five year mark.
Small businesses employ 50 million Americans. That’s twice the population of Texas. 20 million people are employed by businesses with less than 20 people. (www.buildmybiz.com)
90 percent of Entrepreneurs donate money to charitable causes. 71 percent of small businesses look to support a local charity in the area where their business and employees are located. (www.buildmybiz.com)
When you shop local, $73.00 out of every $100.00 stays in the community. (www.gocal.co)
So please look to support your local small business on Small Business Saturday and join the Small Business Saturday Facebook community at www.facebook.com/SmallBusinessSaturday to learn more.
As a small business owner, thank you.