Twitter now has about half a billion registered profiles. This means 11 new accounts are created every second. Over 100 million of these are in the United States, followed by Brazil, Japan and the UK. Collectively, Twitter users send 175 million tweets a day. The most popular events on Twitter generate tens of thousands of tweets every second.
Lady Gaga is the most followed user on Twitter, closing in on 20 million followers.
Over 16 percent of Twitter users are with mobile devices. Twitter’s projected advertising revenue in 2012 is expected to top $259 million.
President Obama holds the retweeted record of 2012 with his victory tweet racking up more than half a million retweets.
Monthly Review of 2012
January – 115,000 websites went dark in protest of SOPA legislation (Stop Online Piracy Act). You may recall this Act expanded the ability of law enforcement to fight online trafficking of copyrighted intellectual property. Proponents loved the idea while opponents felt the SOPA would bypass Safe Harbor protections from liability. The campaign was successful and the SOPA bill was withdrawn by its author, U.S. Representative Lamar Smith.
February – 68,658 people attended Superbowl XLVI while 111.3 million watched on TV.
March. Kony 2012. The most viral video in history received 100 million views.
April – Facebook purchased Instagram for 1 billion dollars with its 35 million users and 13 employees.
May. The final sale for the famous painting by Edvard Munch of The Scream was $120 million.
June. Passwords for 6 million LinkedIn users were leaked on the web.
July. 63,170 people attended and 13 million watched as Spain defeated Italy 4-0 in the Euro Soccer Championships.
August. The London Olympics resulted in 104 medals for the United States, including 46 gold medals.
September. 2 million iPhone 5 were preordered in just 24 hours. This doubled the record of 1 million for iPhone 4S.
October. 4,150 San Francisco students skipped school to join the SF Giants parade celebrating the teams’ second World Series title in three years.
November. President Obama was elected for a second term.
December. Over 1 billion views for Gangnam style, making PSY a world famous millionaire. The song earned 8.1 million from YouTube ads, iTunes and other deals.