With the increase in technology and internet usage, newspapers, magazines and print industries across the country are rethinking their business models and looking for new avenues to reach their readers. Many of these companies are coming up with some wonderful ideas by thinking outside the box and embracing the new trends, including social media. We love our news agencies and look to them to find out what’s happening in the world. Any time of the day or night.
The Utica Observer Dispatch is an exemplary model of thinking outside the box and moving forward in the digital arena. Currently their Alexa rating (the webservice that provides the rankings for internet companies) lists them as 69,817 with almost 2,400 sites directly linking to them. They are the leading website in the Central New York area. To demonstrate their great internet ranking, www.Disneyworld.com ranks 444,111. This is amazing and truly impresses me.
To help the Utica OD create their large web presence, you can, of course, find them on Facebook at www.facebook.com/uticaOD. It’s a great place to interact directly with the paper. You can also find them on Twitter @UticaOD or their specialty Twitter accounts @UticaOD_Sports, @ElectionsNY, @OD_Football. If this isn’t enough, members of the newsroom staff each have their own Twitter accounts that you can find by using their last name such as @OD_Potts, @OD_Hughes, etc. You can also find them on Pinterest.
The Observer Dispatch has created a group of 17 community bloggers who post about subjects dear to their hearts. The community bloggers help to bring greater variety and interest to the paper and hopefully generate new readership. Online conversations with the community bloggers are also always welcome.
The staff at the Observer Dispatch understands the “social” part of social media. They love interacting with their readers and connections. Comments, pictures and posts are encouraged. I remember last year during a snowstorm we had a question at my house about whether there was college that day. We couldn’t get an answer at the college so I tweeted @UticaOD. Much to my surprise, we had an answer within three minutes after @UticaOD reached out to a few of their connections.
The Observer Dispatch even has their own smartphone app. It includes weather and the ability to watch video. So now you can stay connected while on the move.
The social media accounts are manned 16 hours a day, starting around 7:00 a.m. until at least 11:00 p.m. and even on weekends. All of this means an even greater readership via their web presence. The only thing they can’t help with are circulation issues but they are happy to pass along those comments. Remember you can reach the circulation department directly at 315.792.2100.
So reach out to the Observer Dispatch via Facebook or Twitter and begin interacting with them. Send them news stories, photos or comments. You’re sure to find some new friends who are anxious to hear what you have to say.